Monday, December 10, 2018

Five builders combine marketing energy

Move To Ingersoll dot Ca
Advertising Ingersoll as an Oxford County home
By Mark Schadenberg
INGERSOLL – When the 401 was built, I believe then the idea was to use it as a freeway for family trips and the odd shopping adventure to a nearby larger community.
Today, however, the 401 (Macdonald-Cartier Freeway by 1964 essentially connected Windsor to Quebec City) is now a six-lane thoroughfare in southern Ontario jam packed with commuters who -- perhaps – work in Ingersoll at Cami Automotive or Woodstock at Toyota (TMMC) – but reside westward in London or St Thomas, or maybe the other direction in K-W or Cambridge.
Five builders in Ingersoll have a great game plan. Market the town and its new home builders to attract the Cami families to live where they work.
You should visit or and learn about the town, but more importantly acquire background on five home builders who boast many reasons to live in Ingersoll. BW (Brian) Conn Homes, Doug Tarry Homes, Gatto, McKenzie and Sifton Properties have formed a marketing bond and are even offering an IPad draw to be awarded to a lucky family attending an open house on the weekend of April 13 – 14. The construction quintet has also been handing out information packages to Cami employees during shift changes.
The websites not only discusses the merits of these builders and their subdivisions, but smartly does an effective job of promoting Ingersoll and its amenities, arena, arts, attractions, and other advantages. You can certainly link to from the town’s website noted above.

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